4th Cohort of Chinese Culture Promotion Ambassadors Inaugurated with Grand Appointment Ceremony

On April 16, 2025, the University of Macau (UM) Centre for Chinese History and Culture hosted a grand inauguration ceremony and certificates of appointment presentation for its 4th Cohort of Chinese Culture Promotion Ambassadors at the Cultural Building (E34).

In his opening address, Centre Director Zhang Yan recounted the program’s founding vision, emphasizing the significance of the “Ambassador” designation: “Unlike mere messengers who relay information, Ambassadors must serve as proactive innovators and practitioners in cultural dissemination.” He expressed hopes that the platform would deepen Macao youth’s understanding of national history and local culture while showcasing the distinctive charm of Chinese civilization and Macao’s cultural heritage. Director Zhang highlighted that previous cohorts had conducted over 100 exchange activities across Macao’s universities, secondary, and primary schools, noting how “these sparks of culture now illuminate the city like a prairie fire.”

Deputy Director Cheang Neng Ian outlined the Centre’s future development plans, pledging to organize more engaging and distinctive cultural activities. He formally invited all Ambassadors to actively participate in contributing to Macao’s cultural prosperity.

Director Zhang, Deputy Director Cheang, Professor Yeung Siu Kwai, and Professor Wei Chuxiong then jointly presented appointment letters to the new Ambassadors. The leadership acknowledged the ambassadors’ dedicated efforts over the past year, recognizing their sustained participation in the Centre’s cultural exhibitions, forums, seminars, and lectures, which have significantly advanced cultural exchange within Macao society and strengthened UM’s role in preserving Chinese cultural heritage. Following the ceremony, attendees and ambassadors from both current and previous cohorts proceeded to a cultural gathering area for tea and experiential sharing.

The establishment of the 4th Cohort marks a new phase in UM’s cultural heritage initiatives. Guided by the “One Country, Two Systems” principle, the new ambassadors will uphold the philosophy of being “rooted in tradition while embracing innovation.” Using Macao as a gateway, they will engage in academic symposiums, inter-school exchanges, and Greater Bay Area collaborations to present Chinese narratives where the past and present converge.